About this role
Veganuary is looking for a Digital Communications Associate.
This role will positively influence beliefs and behaviours towards animals by crafting and delivering Veganuary India's digital communications strategy, aligning with the organisation-wide editorial calendar, and developing locally relevant narratives. The Digital Communications Associate will manage and grow Veganuary India's digital presence and engagement, turning Veganuary's mission and campaigns into compelling, culturally relevant content that resonates with Indian audiences.
Responsibilities
- Work with the Director (India) and the Global team to develop the social media strategy and content creation plan in line with the global editorial calendar, ensuring content is locally relevant and supports all key campaign areas including Workplace Challenge, partnerships, media opportunities, and always-on storytelling across food, health, environment, and animal protection
- Be responsible for delivering the social media strategy across all Veganuary India's social media channels (including Instagram, LinkedIn and others), creating on-brand & culturally relevant content designed to encourage plant-based choices and support wider culture change objectives
- Monitor and analyse performance against the strategy using digital performance metrics and use these insights to increase reach and engagement across all channels
- Be responsible for delivering the content creation plan for the Veganuary India website and other platforms as appropriate
- Proactively recommend new content formats, platform strategies, and audience growth opportunities to strengthen Veganuary's impact in India and identify opportunities to amplify partnerships, campaigns, and corporate engagement activity through digital storytelling
Requirements
- Passion for social media
- Experienced in creating graphics in Canva or a similar program, with a good eye for creative content
- Experienced in creating and appearing in short-form, social media videos and comfortable and confident in front of the camera
- Proficient with a work management platform like Asana or a similar platform
- Experience using a scheduling platform like Later or a similar platform
- Proficient with Microsoft 365
- Ability to reliably manage multiple projects at the same time and report on progress
- Ability to communicate clearly and effectively with a wide variety of stakeholders
- Considerable knowledge of all key social media platforms and the unique needs of each
- Exceptional attention to detail
- Excellent copywriting skills
- Excels in a high-pressure environment and able to action things quickly
- A love for home-working within a remote, collaborative team
- Commitment to Veganuary's vision and values
How to apply
To apply for this role, please fill out the application form below.