Strategic Social Media Manager DACH (1 year contract)

Tony's Chocolonely is looking for a Strategic Social Media Manager. In this 1 year assignment, you will drive measurable brand and business results across B2B and B2C, lead and develop the Social Media Coordinator, and onboard and steer external agencies. This role sits within the Marketing team, reports to the Brand Lead DACH, and is preferably based in the Hamburg office (32-40h/week).

• Define and evolve the overarching social media strategy, grounded in data, platform developments, and brand ambition
• Own content analysis, KPI reporting, and monthly performance updates, translating insights into clear strategic pivots
• Drive the paid media strategy across B2B and B2C channels, from budget allocation and audience targeting to campaign optimisation and ROI reporting
• Build and scale a micro influencer strategy that activates authentic voices to tell the story, driving brand trust through earned conversations, UGC sourcing, creator partnerships, and fan activation
• Evaluate, onboard, and manage external agencies for performance marketing and social, setting clear KPIs and expectations from day one and ensuring delivery on brief, on budget, and at quality
• Lead, coach, and develop the Social Media Coordinator: set priorities, review output, provide regular feedback, and build their skills and confidence over time
• Ensure alignment between social output and broader brand and campaign strategy, acting as the key point of contact for the E-commerce team
• Continuously test, learn, and scale what works across platforms and audiences

• Previous experience in social media marketing, ideally in FMCG or a fast-paced brand environment
• Proven track record in paid media and performance marketing across platforms such as Meta, TikTok, LinkedIn, and Google, with hands-on experience in campaign setup, targeting, bidding, and conversion tracking
• Experience in managing and steering external agencies, with the ability to set clear expectations, conduct performance reviews, and build productive partnerships
• First leadership experience: you know how to coach, delegate, and develop a junior team member while maintaining quality
• Strong strategic thinking and analytical skills: you translate data into action, spot trends and platform shifts early, and balance brand building with performance goals
• Sharp understanding of social-first content formats, brand tone of voice, and creative judgment
• Eagerness to work in a fast-paced environment where you independently drive initiatives, manage complex projects, and deliver impactful results
• Fluency in German (C1+ level) is required for this role
• Belief in Tony's purpose and core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile

No agencies.