Marketing & Communications Manager

The Wellbeing Project is looking for a Marketing & Communications Sr. Manager. We seek a passionate marketing and communications professional with a strong ability to translate strategy into impactful execution. The ideal candidate combines creativity with structure, storytelling with performance-driven marketing, and has a deep interest in social change and personal wellbeing. This role requires both strategic thinking and strong hands-on execution, working closely with the Director and Lead while owning key areas of delivery across integrated marketing campaigns, content development, digital channels, events, and partnerships.

• Support the translation of global Marketing & Communications strategy into actionable plans and campaigns
• Lead the planning and execution of integrated marketing initiatives across digital and offline channels
• Coordinate timelines, deliverables, and stakeholders to ensure smooth and high-quality execution
• Translate audience insights and research outputs into actionable marketing and communications strategies
• Identify, track, and activate all relevant audience touchpoints in alignment with the segmentation framework
• Track performance of campaigns and initiatives, providing insights and recommendations for optimization
• Implement the organization's brand narrative, messaging, and positioning
• Ensure effectiveness and consistency of messaging and content across all channels and outputs
• Oversee content production (written, visual, video) in collaboration with external partners and internal teams
• Develop evidence-based content for nascent, skeptical audiences, leveraging data and research outputs
• Optimize the organization's digital presence, including website, email marketing (HubSpot), and social media channels
• Design and execute newsletter strategy and email marketing campaigns with segmented sequences
• Coordinate with digital agencies and external partners to implement campaigns and monitor performance
• Support SEO/SEM, paid media, and analytics tracking where relevant
• Design and implement dedicated MarCom strategies for Hearth Summits (Global and Regional)
• Work in close collaboration with event teams to ensure MarCom strategy aligns with event objectives
• Coordinate PR and media-related activities in collaboration with external partners
• Execute marketing partnerships and collaborations, ensuring alignment with brand and strategic goals
• Support initiatives such as ambassador or community engagement programs
• Monitor, analyze, and report on marketing and communications performance across channels
• Track all strategy KPIs and audience touchpoints, providing regular performance reports
• Use data-driven insights to improve campaign effectiveness and audience engagement
• Support the completion and success of team OKRs
• Stay informed on marketing and communications trends to continuously improve approaches and tools
• Work closely with internal teams to ensure alignment and consistency in communications
• Collaborate with the Director and Lead to ensure initiatives contribute to broader organizational goals
• Serve as the operational bridge between audience research/insights and marketing execution

• 6–8 years of experience in marketing and communications, with strong exposure to both storytelling and digital marketing
• Proven experience executing integrated marketing campaigns (content, digital, events, partnerships)
• Strong storytelling and content development skills, with attention to brand voice and narrative
• Hands-on experience with digital marketing tools (email platforms, CMS, social media, analytics tools)
• Ability to balance strategic thinking with execution and delivery
• Strong project management and organizational skills, with the ability to manage multiple priorities
• Collaborative and adaptable, comfortable working in a global and fast-paced environment
• Excellent written and verbal communication skills in English
• Experience in mission-driven organizations or the social impact sector is a plus
• Self-management and ability to regulate thoughts, emotions, and actions effectively
• Agile mindset with embrace of adaptability, continuous learning, and collaboration
• Resource mobilization mindset to identify and utilize resources proactively
• People management and leadership capabilities
• Sustainable mindset integrating economic, social, and environmental considerations
• Co-creation skills engaging diverse stakeholders to generate innovative solutions

To apply for this role, please email your CV and cover letter to hiring@wellbeing-project.org.