About this role
Project Slingshot is looking for a Digital Marketing Manager (US). As the engine behind Project Slingshot's US digital presence, you'll oversee content production, manage schedules, nurture the online community, and keep Slingshot at the cutting edge of digital trends.
This is a hands-on role focused on turning content into engaging storytelling that expands audience reach and influences audiences to take action.
Responsibilities
- Oversee day-to-day content production (social posts, reels, graphics, short videos) across TikTok, Instagram, Facebook and other key platforms
- Manage publishing schedules to ensure consistent and timely output
- Collaborate with creative and campaign teams to ensure content is on-message, disruptive and engaging
- Adapt global campaign assets for US audiences and platform formats
- Monitor and engage with online community across platforms
- Respond promptly to comments, messages and questions in line with Slingshot's bold voice
- Proactively build and nurture a strong, active online supporter base
- Flag emerging issues, backlash or opportunities to the Marketing Director quickly
- Stay on top of emerging features and trends on TikTok, Instagram and Facebook
- Explore new platforms (X, Threads, Snapchat, Reddit, Substack) to identify opportunities for growth and engagement
- Test and experiment with new methods to capture leads and turn attention into action
- Identify and cultivate relationships with influencers, creators and advocates aligned with the mission
- Manage outreach and collaborations to amplify Slingshot's campaigns
- Keep track of partnerships, deliverables and results
- Support the Marketing Director on email sends, landing pages and supporter journeys
- Help build and schedule campaign moments across email and social
- Keep supporter and audience data organized and usable
- Monitor social media analytics and report on performance
- Use insights to optimize content and engagement strategies
- Share learnings and recommendations with the Marketing Director
Requirements
- Experience in digital marketing, social media management or community engagement
- Deep knowledge of TikTok, Instagram and Facebook
- Familiarity with other platforms such as X, Threads, Snapchat, Reddit and Substack
- Skilled in content production and scheduling tools (e.g. Agorapulse, Sprout, Meta Business Suite)
- Understanding of social media analytics and how to use insights to evolve strategies
- Confident communication skills, excellent copywriting and feel for impactful storytelling
- Familiarity with influencer culture and experience building partnerships with creators
- Trend-savvy and excited by new platforms, features and ways to capture attention
- Proactive, fast-moving and comfortable working in a bold, disruptive campaign environment
- Experience in farmed animal advocacy or nonprofit campaigning (preferred)
- Passionate about Project Slingshot's mission and hungry to play a part in ending factory farming
How to apply
Submit your application via the application form on the Project Slingshot website. You are welcome to submit a cover letter and examples of previous work. The team will review all applications and arrange initial screenings, with shortlisted candidates invited to multiple round interviews and potential paid test exercises.