Digital Marketing Director (US Remote)

Project Slingshot is looking for a Digital Marketing Director (US). As Digital Marketing Director (US) you will lead the US marketing strategy, making sure campaigns are not just seen, but felt.

You'll build and run high-impact digital, email and paid media programs that mobilize supporters, grow audiences, and put Slingshot in front of the people who can shift this fight. You'll work closely with the global team, but with the autonomy to localize and innovate for the US context - ensuring every piece of content, every email and every ad campaign resonates, drives action, and delivers ambitious, measurable outcomes.

• Design and implement bold, high-impact digital and social media strategies tailored to US audiences, reaching diverse and varied communities
• Drive paid media campaigns (primarily META and other key platforms), ensuring ROI and audience growth
• Use data, testing and insights to evolve strategies and stay ahead of trends
• Localize global campaign moments for the US market without losing the force of the original idea
• Own the US marketing calendar and make sure it lines up with campaign and creative plans
• Lead segmented email marketing campaigns that drive engagement, action and donor conversion
• Build automations and journeys that nurture supporters through the funnel
• Constantly refine audience segmentation and personalization
• Partner with fundraising to make sure marketing and giving journeys reinforce each other
• Oversee creation of disruptive, compelling and on-brand digital content (copy, visuals, video)
• Craft impactful storytelling and copywriting that inspires, provokes and mobilizes
• Ensure consistency and quality across all channels
• Brief and work closely with creative team to turn campaign strategy into work that travels
• Cultivate influences relationships, partnerships and collaborations that deliver innovative story telling and expand audience reach and engagement
• Monitor KPIs across social, email and digital campaigns
• Produce actionable insights from analytics to inform strategy
• Use performance data to test, iterate and continually improve
• Report clearly to leadership on what is working, what is not, and what you are changing as a result
• Build and mentor a Digital Marketing & Social Media Manager
• Collaborate closely with global colleagues to align strategies, share learnings and identify opportunities
• Ensure US digital campaigns amplify and complement Project Slingshot's global campaigns
• Manage agency, freelance, influencer and platform relationships in the US market

• Significant experience in digital marketing, campaign strategy or movement-building - ideally with a cause-driven brand or a bold advocacy group
• Deep familiarity with social justice messaging, digital organizing and content-led engagement strategies
• Experience leading teams and developing teams to deliver results
• Proven success in social media, paid ads and email/CRM strategies
• In-depth knowledge of META Ads Manager, email marketing platforms (e.g. GetResponse, Mailchimp, Campaign Monitor or similar), analytics tools and automation systems
• Skilled at using audience insights to craft strategies that inspire action
• Strong copywriting skills with a knack for storytelling that is bold, disruptive and emotionally compelling
• Track record of driving audience growth and measurable impact
• Data-driven, experimental, and never satisfied with "good enough"
• Knowledge or experience of farmed animal advocacy, broader animal protection, or high-profile nonprofit campaigning - with the ability to translate complex issues into powerful, public-facing narratives
• Passionate about Project Slingshot's mission and hungry to play a part in ending factory farming
• 5+ years of work experience

Submit your application via the application form on the Project Slingshot website. You are also welcome to submit a cover letter and any examples of previous work. The application process includes: Step 1: submit your application; Step 2: the team will review all applications and arrange initial screenings; Step 3: shortlisted candidates will be invited to multiple round interviews, and final candidates may also be invited to a paid test exercise.