Digital Content Lead

Open Planet Studios is looking for a Digital Content Lead. This role combines strategic thinking with hands-on delivery, managing the day-to-day operations, optimisation and development of Open Planet's digital presence. You will oversee websites for both the production studio and open-source platform, manage YouTube and social media channels, develop digital content and distribution strategies, and work closely with internal creative, editorial and technical teams to maximise audience reach and engagement.

• Own and manage website content for openplanet.org and openplanetstudios.uk, ensuring accuracy, engagement and up-to-date information
• Support ongoing website development projects and platform enhancements with external digital agencies
• Monitor website performance, accessibility, SEO and analytics, consolidating into monthly reports
• Identify opportunities to optimise user journeys, content discoverability and audience engagement
• Maintain content governance standards, quality assurance processes and publishing workflows
• Support integration of new tools, features and digital products
• Develop and implement YouTube content and audience growth strategies
• Manage Open Planet's owned YouTube channels, including publishing, optimisation and maintenance
• Support global release and impact campaign for 'How to Live on Earth' documentary launching September
• Optimise video titles, descriptions, thumbnails, playlists and metadata
• Develop content calendars aligned with organisational priorities
• Monitor channel performance and audience insights
• Develop and implement social media strategies across Instagram, LinkedIn and other channels
• Manage content distribution, scheduling and publishing workflows
• Build audience engagement through community management and social listening
• Monitor performance and provide regular reporting and recommendations
• Manage paid media/boosting budget
• Work closely with editorial, creative, production and communications teams
• Coordinate content calendars across multiple platforms
• Manage external agencies, freelancers and platform partners
• Ensure projects are delivered on time and to high standard
• Contribute to broader digital strategy and organisational objectives

Essential:

• Proven experience managing websites and digital content platforms
• Experience developing and implementing YouTube content strategies
• Strong knowledge of YouTube Studio, channel optimisation and audience growth
• Experience managing professional social media channels, particularly Instagram and LinkedIn
• Strong understanding of content distribution, scheduling and publishing workflows
• Experience using content management systems (CMS)
• Understanding of UX principles and digital user journeys
• Experience using analytics tools such as Google Analytics, YouTube Analytics and social platform insights
• Knowledge of SEO best practice and content optimisation
• Excellent project management and organisational skills
• Strong written communication and editorial skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience working collaboratively across creative and technical teams

• Experience working in film, media, environmental, non-profit or mission-driven organisations
• Experience working with external stakeholders and agencies
• Understanding of accessibility standards and inclusive digital design
• Experience with email marketing platforms and audience engagement strategies
• Knowledge of paid social media campaigns and audience targeting
• Experience working with video content production teams
• Familiarity with website development processes and agile delivery approaches
• Basic understanding of HTML, CSS or other web technologies

• Interest in environmental, climate and sustainability issues
• Passion for storytelling and digital communications
• Strong attention to detail and commitment to quality
• Curious, proactive and solutions-focused
• Comfortable balancing strategic planning with hands-on execution
• Strong interpersonal skills and ability to build relationships across teams
• Enthusiastic about innovation, experimentation and continuous improvement

Send your CV and a short cover letter outlining your experience and relevant examples of past work to: bethany.hutchings@openplanet.org. Please include the subject line 'Digital Content Lead Application'. Application deadline: 23:59 BST on 16 August 2026.