Senior Campaign Strategist

Catsnake is looking for a Senior Campaign Strategist. This is a senior strategic role responsible for shaping high-performing fundraising, engagement and behaviour change campaigns for charity clients. Working across clients, creative teams and media partners, you will define audience, channel and investment strategy, challenge briefs, and ensure recommendations are grounded in evidence, insight and performance data.

• Develop integrated campaign strategies for fundraising, legacy, acquisition, retention and behaviour change campaigns
• Interrogate client briefs and assess whether proposed campaign approaches will achieve client objectives
• Define audience segmentation, targeting and channel strategies
• Work with data auditors to understand data and supporter landscapes
• Recommend campaign investment and media allocation across channels
• Develop campaign frameworks that align creative, media and fundraising objectives
• Identify opportunities to improve effectiveness, efficiency and ROI
• Write and deliver compelling pitch decks, strategic documents and presentations to clients
• Analyse campaign, fundraising and audience data to identify opportunities and risks
• Use audience insight, market intelligence, platform best practice and performance data to inform recommendations
• Understand the strengths and limitations of different fundraising and communications channels
• Stay up to date with platform algorithm updates and fundraising requirements
• Develop testing and optimisation strategies
• Forecast campaign performance and establish realistic success measures
• Work closely with creative teams to ensure campaign concepts align with strategic objectives
• Collaborate with media agencies and specialist partners on audience targeting and channel planning
• Create clear campaign briefs that guide creative and media development
• Ensure campaign plans are coherent across paid, owned and earned channels
• Act as a trusted strategic advisor to clients
• Facilitate campaign planning workshops and stakeholder discussions
• Present recommendations, campaign plans and strategic rationale clearly and persuasively
• Contribute to the growth of Catsnake's campaign planning and strategic offering
• Share fundraising and campaign best practice across the agency
• Support the development of strategic frameworks, planning tools and ways of working
• Take ownership of Catsnake's Adaptive Acquisition product
• Work with internal teams and clients to implement and refine digital acquisition strategies
• Champion a culture of learning, iteration and effectiveness

• Significant experience developing fundraising, acquisition, legacy or behaviour change campaigns
• Strong understanding of channel planning across digital, social, DRTV, direct mail, paid media and integrated campaigns
• Experience developing audience segmentation and targeting strategies
• Knowledge of charity fundraising audiences and supporter behaviour
• Experience working with media agencies and campaign delivery partners
• Excellent presentation and stakeholder management skills
• Experience evaluating campaign performance and applying learnings to future planning
• Strategic thinking and ability to solve complex campaign challenges
• Curious, insight-driven mindset with focus on continuous improvement
• Passion for helping charities achieve greater impact
• Confident presenting ideas and explaining thinking clearly and persuasively
• Collaborative, open and comfortable working across teams

Email jobs@catsnake.com with the subject line "Senior Campaign Strategist – [YOUR NAME]". Please include your CV and a short cover note (max 500 words) about who you are and why you're excited about this role.