Marketer

Our primary need is a Marketer who’ll own deployment of our digital ads, who would be energised by taking on a flexible and dynamic portfolio of marketing work across different objectives, programmes, and channels.

New marketing hires will own budgets in the hundreds of thousands of dollars per year — millions if they can deploy ambitiously.

Audience research and strategy: The audience we most want to reach is niche and unusual, so conventional marketing wisdom will not always apply. You’ll improve our confidence that we’re reaching and engaging the people our programmes are most useful for, by drawing on platform data and user research to develop and improve our models of our target audience.

Campaign execution and optimisation: Building campaigns, managing budgets, producing creative, running A/B tests, and reporting on results. You’ll be the person who makes our ads work day-to-day, systematically exploring and iterating on audiences, messages, creatives, and placements.

Creative production: Producing ad creative — images, copy, video cuts — or working with contractors to get it done. You’ll have opinions about what makes someone stop scrolling and see potential in giving us their time, and apply great judgment to whether individual ads communicate about what we offer in a way that’s engaging, honest, and precise.

Reporting and analysis: Clear reporting on campaign performance, with honest assessment of what the numbers actually mean, interrogating whether platform-reported results hold up against actual downstream outcomes. You’ll be looking to build a better approach and contribute to the broader marketing strategy through every campaign.

Experimenting with new messages, platforms, and approaches: We think the unexplored space in the team’s remit contains even better opportunities than the ones we’ve already identified.

As well as executing on what we know works to reach new users, you’ll suggest and report back on experiments with new marketing channels and initiatives, e.g. new platforms, audiences, formats and framings.

• Taste and judgment: You can model what our audience might think about an article or an image. You have opinions about what kinds of messaging will resonate with different people and why, and you’re willing to articulate, test, and improve them.
• Clear-eyed interrogation of your results: You’re demanding about the results you’re seeing, what’s actually driving them, and what you’d need to see to change your mind. You care about whether the work you’re doing is driving real-world change — identifying and correcting a mistake in your own thinking or work feels like a win.
• Ambition: You deliver on what’s asked and look at what else is possible. You bring collaborative, positive energy to the question of what we could be trying out or doing differently, and where there’s impact being left on the table.
• Open communication: You write clearly with a view to what people need to take from what you’re saying, show your thinking, and flag your uncertainties. You can give quick or substantive takes depending on what’s called for, and engage readily with these takes from others.
• Flexibility and willingness to learn quickly: You’re excited to try new things, see new opportunities, work across areas, and always move towards where you think we can have the most impact.
• Excellent judgment under uncertainty: You know when to ask other people for their thoughts and when to make a call, and you bring resourcefulness and analytical thinking to problems you haven’t seen before. You’re comfortable operating in ambiguity and energised by the opportunity to run at things ‘again, but better’.
• Excitement about what 80,000 Hours aims to do: You don’t need to arrive with high context on effective altruism or AI risk, but you’re keen to deepen your understanding, you feel confident it aligns with how you want to be spending your working time, and you want to get up to speed quickly.

To apply, please complete the application form by 11 PM BST on Monday, June 22, 2026.

The assessment process will include 1–2 rounds of work tests, an interview, and a full day or multi-day assessment. We pay for work tests and the full/multi-day assessment, conditional on location and right to work in the country where you are taking the assessment. If we are unable to compensate you, we offer donations in lieu of payment to an effective charity of your choice.

We’re aware that factors like gender, race, and socioeconomic background can affect people’s willingness to apply for roles for which they meet many but not all the suggested attributes, and would especially like to encourage people from underrepresented backgrounds to apply, even if you don’t meet all the suggested criteria.