Georgia Hingston

From strategic communications to delivering content which converts, I build meaningful relationships with your audience, lower the burden on your team, and help your organisation to thrive. Right now you might be: - Juggling disjointed channels which lack clear messaging and a consistent tone of voice - Managing a team that’s always short on time and resource - Trying to ‘do everything’ but ending up with content and campaigns which drain resource, steal focus and which don’t actually contribute to core goals or KPIs By building strategies and brand narratives rooted in research and insight (and meticulously crafted content), I help you do less while creating greater impact. -------------------------------------------------------------------------------------------------------------- I can help support you and your business by: ✅ Diving deep to understand your audience ✅ Identifying meaningful metrics for success ✅ Building informed creative strategy and meticulously crafted content ✅ Being friendly, efficient and easy to work with -------------------------------------------------------------------------------------------------------------- What my services look like: ✅ Digital content creation Including social media, email campaigns (and automations), forms that get completed, blogs, and more ✅ Comms strategy consultation Including brand voice development and content design ✅ Website review and refresh Including SEO review, pipeline optimisations and tone of voice audit ✅ Anything else that requires words - I can make it happen -------------------------------------------------------------------------------------------------------------- I’m focused mainly on working with clients who are contributing to making the world a happier, brighter place, including: -- Pioneering biotechs -- Sustainability and local community focused organisations -- Health and wellbeing brands -- Indy businesses -------------------------------------------------------------------------------------------------------------- About me: ✅ Combined experience of 15+ years in content and communications (you name it I can help create it - including blogs, social media strategy, and email campaigns - all while maintaining a clear brand voice) ✅ Track record of working within a diverse range of organisations including established NGOs and fast-moving startups and scale-ups ✅ 5+ years in Science Communications means I’m comfortable working in highly specialist fields and passionate about making complex subject matter accessible to non-specialist audiences ✅ My journalism and comms experience means I’m a natural people person, quick to adapt to rapidly changing needs and able to develop high quality content on time, on brand, and on budget ✅ I pride myself on my rigorous editorial eye and ability to bring creative flare and a deep understanding of brand tone to all the content I create ✅ I’m also friendly and easy to work with