Interactive Workshop:
How to Master AI For Marketing with Hillary Lyons
19th of June, at 16:00 [BST]
Join us for a practical workshop and start using AI in a way that actually works for you!
Most freelancers and marketers are still stuck in AI trial-and-error mode – jumping between tools, testing random prompts, and hoping something sticks. It can feel like a full-time job just trying to keep up.
In this live, interactive session, a Marketing Innovation Consultant Hillary Lyons will walk you through a holistic approach to AI marketing that moves beyond quick wins and one-off prompts.
Whether you’re just getting started or looking to sharpen your edge, this session will help you think more clearly, work more efficiently, and spot new opportunities to grow with AI – whatever your tools or niche may be.
In this workshop, you will:
- Adopt the “toolmate” mindset: Shift how you think about AI so it becomes a force multiplier, not just a tool.
- Prompt like a pro: Learn practical prompting techniques that unlock better ideas, faster outputs, and clearer messaging.
- See it in action: Watch real-time demos of how GPT can be used for content creation, audience research, and workflow automation – without breaking your systems or brand voice.
- Identify your high-impact use cases: Use our 4-step framework to map out where GPT can add the most value to your day-to-day work.
- Leave with a time-saving GPT use cases you can apply immediately
Grab your spot:
Before the workshop, we’d love to hear how you’re currently using (or avoiding!) AI tools in your work. Can we kindly ask you to take a minute to fill out this short survey?
As a thank-you, three respondents will be randomly selected to win either a custom GPT or a 30-minute strategy consult with Hillary – your choice!
Get to know Hillary - your workshop host
Hillary Lyons is the founder of Syntropy, a marketing consultancy that blends brand strategy with AI-savvy to empower lean marketing teams and solo creatives to do their best work – even on their worst days.
Over five years partnering with cutting-edge AI startups (and thirteen in marketing), Hillary has mastered the art of translating complex tech into messages people actually care about. Drawing from her background in brand storytelling and systems thinking, Hillary builds custom GPTs that enhance clarity, speed, and insight. Her workshops demystify AI, guiding participants to blend human intuition with machine intelligence to create adaptive, scalable brands (without burning out).
Curious to explore more?
Check out her Custom GPTs for Marketing and AI Marketing Masterclass – both great next steps if you want to keep learning after the workshop!
FAQ:
Who is this workshop for?
This session is open to anyone curious about using AI more effectively – but it’ll be especially helpful for:
- Marketers and content creators trying to keep up with “do more with less” expectations
- Freelancers and solopreneurs who want to scale without needing a big team
- Small teams who don’t have time to test every tool but want smarter, more streamlined systems
Whether you’re just starting out or already dabbling with AI, you’re very welcome.
Do I need any AI or GPT experience to attend?
Nope! This workshop is built for curious marketers and freelancers – not engineers. You’ll get practical, non-technical guidance designed for real-world marketing work.
Will I need a paid ChatGPT subscription?
We’ll be using ChatGPT Plus in the demos. A free account is enough to follow along, but a Plus account will unlock higher token rates.
Will there be a recording?
Yes! Everyone who registers will get access to the recording afterwards, so even if you can’t join live, you won’t miss out.
How long is the session?
It’ll run for about 60 minutes, including time for Q&A at the end, so you’ll have a chance to ask questions or just listen in.
I’m not a marketer. Will this still be useful for me?
If you write, research, plan, or create in any capacity, absolutely. The tools and frameworks shared are flexible and can be adapted to your role.
Will there be future workshops or courses?
Yes, this is part of a larger series. Follow Hillary on LinkedIn to stay in the loop about advanced sessions and industry-specific trainings.