Digital Marketing Specialist

New Roots Institute is looking for a Digital Marketing Specialist to join their team.

Overview:

• Full-time position
• Language: English
• Location: Remote within US
• Salary: $28.85 per hour
• Applications closing: until filled

Job Description

As the Digital Marketing Specialist at New Roots Institute, you’ll drive our digital marketing efforts to expand our reach and effectively engage our audiences. You’ll play a crucial role in developing and executing multi-channel marketing campaigns, managing our online presence, and analysing campaign performance to optimise our digital marketing strategies.

Responsibilities

As the Digital Marketing Specialist at New Roots Institute, you will be responsible for the following:

• Email marketing
  • Plan and execute email campaigns for various programming objectives, such as teacher outreach, post-lesson emails, and recruitment to our leadership program.
  • Plan and execute our series of newsletters to various audiences.
  • Support the development of fundraising campaigns in collaboration with fundraising staff.
• Multi-channel marketing campaigns
  • Work with communications staff to plan and execute marketing campaigns to drive program recruitment and donations across our digital marketing channels.
  • Take ownership of the communications content calendar to ensure timely and effective collaboration across the team to execute marketing campaign plans.
• Data-driven decision making
  • Collect and analyse data across marketing channels to recommend changes to content or strategy to meet our organisational objectives.
  • Help draft stories on the impact of our programs for use in marketing content.

Role Requirements

We are looking for candidates who have the following skills and experience:

Email Marketing:

• Expertise in using CRM and email marketing platforms (e.g., Hubspot, Quickmail) to run both cold and warm email campaigns
• Proven history of creating engaging email content
• Knowledge of email deliverability best practices, email segmentation and personalization techniques, and marketing automation tools

Campaign Management:

• At least 2 years experience in planning and executing multi-channel marketing campaigns
• Skill in managing content calendars and project timelines
• Familiarity with digital marketing channels (ex. email, social media, Google Ads, text messaging, etc.) and understanding of channel-specific best practices and strategies
• Proven history of using audience segmentation and targeting to optimize campaign performance

Data Analysis:

• Proficiency in marketing analytics tools, including native insight dashboards and systems to analyse that data across channels
• Ability to interpret data and derive actionable insights
• Experience in creating data-driven reports and recommendations
• Experience in A/B testing and campaign optimisation

Strategic Thinking:

• Ability to align marketing efforts with organisational goals
• Skill in developing marketing strategies based on data and audience insights

Communication:

• Excellent verbal and written communication skills
• Ability to collaborate effectively with cross-functional teams
• Skill in crafting messaging that resonates with different audience groups

Other Requirements (Non-Negotiables):

• Have a desire for honest and direct critique and interest in growing from it.
• Be excellent at not missing details or deadlines.
• Love working hard for a mission you deeply care about—while understanding how to differentiate between working really hard (good) and unsustainable self-sacrifice (not so good).
• Be willing to meet people where they are and promote gradual dietary change
• Demonstrate a commitment to vegan values by not consuming animal products or participating in practices that treat animals as resources.
• Be able to consistently and happily see beyond your ego to make the best decisions for the organisation.
• Have impeccable time management and prioritisation abilities.
• Have a strong grasp of English grammar and punctuation, as well as written and verbal communication that you imbue with emotional intelligence.
• Be able and willing to work remotely/independently.
• Attend the annual in-person team meeting. This meeting typically transpires during the last Monday through Friday that falls entirely within the month of August.
• Enjoy networking and building relationships with individuals and organizations.

How to apply?

To apply for this role, please fill in the application for and submit your resume and cover letter explaining your interest in the position.

Applications will be reviewed on a rolling basis. We hope to fill this position by November 11, 2024.

You can direct questions to Carrie Moran, the Hiring Manager, at carrie@newrootsinstitute.org.

We consider traditional and nontraditional qualifications and carefully review each resume and cover letter. In your cover letter, we encourage you to state how you would add to our culture; what we would gain from having you on our team; and how you align with our organisational vision, mission, and values.

Unfortunately, we are only considering applicants based in the United States at this time.