
Website One Tree Planted
Nonprofit dedicated to global reforestation.
One Tree Planted is looking for an Email Marketing Specialist to join their team.
Overview:
- Full-time position
- Language: English
- Location: US (Remote)
- Salary: $56,000 – $60,000 per year
- Applications closing: until filled
Job Description
We are seeking a creative and skilled Email Marketing Specialist to develop and optimise email marketing strategies that connect with our target audience and drive impactful results. This role involves managing the end-to-end process of email campaigns from content creation to performance analysis, with a focus on fostering strong relationships with our subscribers. Reporting to the Senior Marketing Manager, the Email Marketing Specialist will collaborate with cross-functional teams to ensure email efforts align with broader organisational goals.
Responsibilities
- Develop and execute comprehensive email marketing strategies to achieve
organisational goals and enhance subscriber engagement. - Design and implement email marketing campaigns, including developing copy, creating
templates, building segmented lists, and managing campaign schedules and calendars. - Create engaging brand-aligned content with compelling subject lines, visuals, and calls
to action to maximise subscriber engagement. - Monitor and analyse email performance metrics such as deliverability, open rates,
click-through rates, conversions, and ROI by utilising UTMs. - Conduct A/B testing on email elements like subject lines and content to improve
campaign performance. - Maintain database accuracy and hygiene, ensuring compliance with with GDPR and
and other data protection regulations. - Use data insights to identify optimisation opportunities and enhance email targeting and
personalisation. - Grow the email subscriber base by utilising strategically placed sign-up forms, gated
content and partnerships. - Report campaign results to manager and leadership, providing insights and
recommendations to refine email marketing strategies. - Collaborate with design, content, social, website, and analytics to align email marketing
initiatives with broader campaigns. - Stay updated on industry trends, tools, and best practices to drive continuous
improvement and innovation in email marketing efforts.
Role Requirements
Requirements for this position are the following:
- Bachelor’s degree in Marketing, Communications, or similar.
- Minimum 3-5 years of experience in an email marketing role.
- Proficiency in email marketing platforms such as Klaviyo, Hubspot, or similar.
- Familiarity with HTML and CSS for email template customizations.
- Strong understanding of GDPR, CAN-SPAM, and email deliverability best practices.
- Proficiency in data analysis and reporting tools like Google Analytics.
- Experience with A/B testing and email campaign optimization.
- Excellent written and verbal communication skills, with a creative and curious mindset.
- Strong attention to detail and organizational skills.
- Experience with CRM integration and donor segmentation strategies.
- Certifications in email marketing or related fields (asset).
- Experience working in a non-profit organisation (asset).
How to apply?
To apply for this role, please click the button “Apply for job” and follow the link provided. For the submission, you will need to prepare the following:
- Cover letter indicating your interest in the position and why you think you would be a good fit with the organisation.
- Your resume.
To apply for this job please visit onetreeplanted.bamboohr.com.