Digital Mobilisation and CRM Lead

Animal Justice Project is looking for a Digital Mobilisation and CRM Lead.

Overview:

• Part-time: 3-4 days per week
• Language: English
• Location: UK-based
• Salary: £30,000 per year
• Applications closing: 21st April

Job Description

We’re looking for someone who understands how digital tools can grow and mobilise a movement for animals. You’ll be creative, analytical, and motivated by using your skills to help expand Animal Justice Project’s supporter base and keep people engaged with our work.

In this role, you will be responsible for growing our supporter base through digital handraisers, petitions and creative content, while developing effective supporter journeys that deepen engagement and ultimately generate the income needed to sustain our investigations and campaigns.

You will lead the strategic use of Engaging Networks, our industry-leading CRM platform, ensuring supporter data is well managed, communications are effective, and supporter journeys are optimised for engagement and conversion. This includes building and sending supporter emails that encourage participation, maintaining strong database health, monitoring deliverability, and continually improving performance through data analysis and testing.

This is a dynamic role within a small, high-impact team working in a fast-paced environment. While the role is primarily office hours, occasional flexibility will be required around campaign moments and events. Time in lieu will be provided where appropriate.

Responsibilities

Supporter Growth & Lead Generation

• Develop and implement strategies to grow AJP’s supporter base through digital handraisers, petitions and sign-ups
• Use Engaging Networks and social media platforms to generate leads and significantly expand our supporter list
• Work with the digital marketing team to generate creative digital content that converts audiences into supporters and donors
• Monitor acquisition performance and continuously test improvements

Supporter Engagement & Digital Mobilisation

• Build and send compelling supporter emails that encourage participation
• Develop supporter journeys that deepen engagement and inspire long-term support
• Craft impactful messaging that communicates the urgency of AJP’s mission and motivates supporters to take action

CRM & Engaging Networks Management

• Maximise the effectiveness of Engaging Networks as AJP’s CRM and digital campaigning platform
• Maintain accurate and well-structured supporter data
• Segment supporter lists to improve engagement and targeting

Email Performance & List Health

• Monitor deliverability to ensure emails reach supporters
• Maintain strong list health through data management and engagement monitoring
• Conduct testing and optimisation of subject lines, content, send times and segmentation
• Track key email performance metrics including open rates, click rates, conversion rates and unsubscribes

Data Analysis & Reporting

• Measure and analyse performance to assess the effectiveness of lead generation and engagement strategies
• Produce insights and recommendations to improve supporter acquisition, engagement and fundraising outcomes
• Advise colleagues on improvements to maximise digital mobilisation and campaign performance

Collaboration & Outreach

• Work closely with campaigning and fundraising colleagues to align digital mobilisation with wider organisational goals
• Collaborate with the Digital Marketing team on Google Ads and other digital acquisition strategies
• Represent Animal Justice Project at events, conferences and public engagements where required

Role Requirements

Essential:

• Analytical skills to track and analyse key performance metrics
• Experience in maintaining accurate and up-to-date donor information in fundraising platforms like Engaging Networks
• Fundraising expertise, particularly in lead generation within the non-profit sector
• Excellent written and verbal communication skills
• Strategic thinking with the ability to develop and implement target-led strategies
• Proficient in utilising social media platforms for lead generation
• Emotionally resilient and able to work with confronting investigative material
• Genuine passion for animal rights and a commitment to creating a vegan world

Desirable experience:

• Knowledge of best practices for expanding supporter bases through social media
• Ability to communicate complex ideas in a clear, compelling and persuasive way
• Strategic and analytical thinker who can turn insights into effective action
• Experience working in animal rights
• Working collaboratively and contributing positively within a small, mission-driven team

Personal attributes:

• Commitment to animal rights and alignment with Animal Justice Project’s mission to end animal agriculture
• Mission-driven and impact-focused, motivated by creating real change for animals
• Highly organised and detail-oriented, with the ability to manage complex digital systems and data
• Curious and continuously learning, staying up to date with digital campaigning and email best practices

How to apply?

To apply for this role, please email your CV and cover letter to: sara@animaljusticeproject.com.

Applications will be reviewed on an ongoing basis and the vacancy will close on Tuesday 21 April 2026.

We encourage applicants of all backgrounds to apply.