Web & Digital Manager

The Lucy Faithfull Foundation is looking for a Web & Digital Manager.

Overview:

• Full-time role: 37.5 hours per week
• Language: English
• Location: Epsom – Surrey, UK (Hybrid)
• Salary: £38,000 per year
• Applications closing: 17th November

Job Description

This is a strategic and hands-on role in our fast-paced, collaborative communications and advocacy team. You’ll lead the charity’s digital presence, overseeing our websites, paid media, and digital projects, to ensure they drive reach, engagement, and measurable impact.

You’ll manage relationships with external developers and agencies, lead on the digital strategy and performance, and support colleagues across the organisation to improve our digital presence.

Responsibilities

Websites and digital performance

• Oversee all websites, ensuring they are accessible, user-friendly, accurate and secure.
• Manage external developers and suppliers to deliver improvements (and resolve issues promptly).
• Monitor analytics and user behaviour, providing actionable insights to improve performance and conversions, particularly the website’s information architecture, user journeys and engagement, especially for the self-help areas of our Stop It Now website.
• Champion best practice in UX, SEO and accessibility and be the charity’s website expert, interacting with colleagues at all levels.
• Work with the wider communications and advocacy team to ensure website content is clear, consistent and in plain English.

Paid media

• Manage Google Ad Grants and paid social accounts to ensure ad credits are well used and optimised.
• Develop and implement paid media strategies to reach diverse audiences effectively.
• Liaise with agencies, government partners and expert advisors to coordinate and refine the digital and paid media activity for our flagship Stop It Now deterrence campaign.
• Support internal services with paid digital campaigns to raise awareness of the charity, leading on delivery and evaluation.
• Produce regular reports on digital performance, highlighting insights and recommendations.
• Work closely with the Communications Manager, who is responsible for organic social media, to ensure that paid and organic are aligned for project-based communication or marketing plans.

Leadership and collaboration

• Line manages the Marketing Executive.
• Leads on the digital strategy and performance across web and paid channels.
• Contribute digital insight and evaluation data to organisational and campaign reports, funding bids and funders reports, through the management and tracking of UTMs. 
• Support the wider communication and advocacy team in their digital capability and skills, sharing best practices and building their confidence in this area, such as understanding and tracking the digital impact of campaign and communication activity.
• Act as project lead for digital and web projects in collaboration with services, coordinating external agencies and the wider team to deliver activities, to achieve communication and advocacy strategy objectives. 
• Support the direct delivery of clinical services through digital innovation solutions, strategically advising on and supporting the development of said online services that meet the needs of our beneficiaries.  

Role Requirements

Knowledge, qualifications and experience

• Experience in managing websites and digital advertising.
• Experience in Google Ads (including Ad Grants), Meta Ads Manager and analytics platforms.
• A demonstrable track record in developing and implementing digital strategies that underpin broader communications strategies.
• Knowledge of digital communication best practices, standards and guidelines.
• Experience in managing key day-to-day relationships with external suppliers.
• Experience in the charity sector, a digital agency, civil service or industry.
• Experience in line management.
• Marketing experience.
• Experience with digital behaviour-change or public-information campaigns.
• Design or video-editing ability, using Adobe or similar.

Skills and personal attributes

• Proven ability to plan, deliver and evaluate paid campaigns that achieve measurable outcomes.
• Strong understanding of SEO, UX based on research and data.
• Good understanding of accessibility and data protection.
• Confident using analytics to report performance and influence decisions.
• Excellent project management and stakeholder communication skills.
• Collaborative, proactive, supportive and flexible.
• Comfortable working on sensitive subjects.
• Experience in content design to optimise user journeys.
• Experience in taking complicated or sensitive content and making it usable content.
• Familiarity with content management systems (WordPress or similar).
• Excellent communication skills, willingness and confidence to speak your own mind, but also be open-minded and capable of balancing tact with candour.
• Ability to work autonomously, with minimum supervision.
• Organised, self-motivated and able to manage a large and varied workload.

How to apply?

To apply for this role, please fill in the application form.