Website World Land Trust

Protecting the Ecuadorian Amazon.

World Land Trust is looking for a Social Media Officer to join their team.

Overview:

  • Full-time position
  • Language: English
  • Location: Halesworth, Suffolk (with opportunities for hybrid working)
  • Salary: £25,000 – £28,000 per year
  • Applications closing: 4th November, 2024

Job Description

As World Land Trust’s Social Media Officer you will use your passion and knowledge of all things social media related, along with your drive to innovate to support the Communications Team in making a tangible difference to the natural world. Your focus will be on bringing the organisation to life online, increasing our following and brand awareness, and managing and engaging with our community; dedicated supporters and new ones alike.

Responsibilities

As a Social Media Officer at the World Land Trust, you will be responsible for the following:

  • Manage social media channel accounts and content: for example Facebook, Instagram, LinkedIn, TikTok, YouTube and new platforms as they become available.
  • Content planning: support WLT’s communications initiatives by keeping an up-to-date content calendar that reflects yearly communications plans.
  • Content creation and delivery: coordinate with both internal and external stakeholders to create inspiring social content (including graphics, animations, short and long form videos, lives, etc), that are on-message, fully utilise all channel features, and are in line with WLT’s tone of voice and brand design guidelines.
  • Community engagement: pro-actively engage with our followers and wider audiences to increase reach, following and brand advocacy, responding to inbox messages, comments, and sharing relevant content.
  • Reporting: produce monthly reports, including end of campaign reports, sharing highlights, insights and learnings to inform future content.
  • Staying relevant: Pro-actively identify topics, news articles and trends that we can engage with, ensuring we stay on-message and in line with WLT’s tone of voice.
  • Identify collaboration opportunities: identify collaboration opportunities with social creators, who are in line with our Values, to promote the work of World Land Trust.
  • Advise and support: support internal stakeholders to build up their social media profiles and position them as thought leaders within their respective areas of expertise.
  • Social media guidelines: develop guidelines and escalation procedures documents.
  • Undertake other activities as requested by the line manager, commensurate with skills, experience, pay level and role.

The postholder will be expected to actively engage with, and promote, our workplace Values which are: Focused, Honest, Positive and Supportive.

Role Requirements

We are looking for candidates with following skills and experience:

(A = Evidence in Application I = May be referenced at Interview)

  • Up-to-date knowledge, and hands-on experience in using social media platforms in a workplace setting including Instagram, Facebook, LinkedIn, YouTube and TikTok (essential) (A/I)
  • Capable of creating social media plans and experienced in creating content and posting on multiple channels regularly (essential) (A/I)
  • Track record in growing and cultivating online communities that create positive brand perceptions (essential) (A/I)
  • Ability to create content (including video) for social media platforms that sparks engagement (essential) (A/I)
  • A confident communicator with excellent writing, attention to detail and editing skills (essential) (A/I)
  • Ability to take complex information across a wide range of subjects and distil this into content appropriate for social media (essential) (I)
  • An understanding and practice of how organisations can and should use social media (essential) (I)
  • Knowledge of key social media marketing metrics; how to gather and use insights to continually improve performance (essential) (I)
  • Ability to prioritise workload in a fast-paced environment and adapt to changes as and when needed (essential) (I)
  • Passion for all things social media delivering ambitious, innovative, onbrand and on-brief social communications (essential) (A/I)
  • Proficient in using social media management tools such as Hootsuite (desirable) (A/I)
  • Highly collaborative team player with a flexible and adaptable approach, also confident at working under own initiative (essential) (I)
  • Self-directing with the ability to co-ordinate and engage cross-functional teams toward a successful outcome (essential) (I)
  • An empathy and understanding of WLT’s mission and values (essential) (A/I)

How to apply?

To apply for this role, please fill in the application form.

Your covering letter is an important part of your application. This is an opportunity for you to demonstrate in your application, using examples, of how you meet the requirements of the role (as shown in the Person Specification), particularly those marked with an ‘A’ to help you to understand what we’re looking for as a minimum in your application.

Please share a link to your portfolio of assets created in your covering letter. We’re passionate about World Land Trust’s mission and want to understand why you feel the same and why you think you’re the best fit for this role.

Please note that this role does not meet the requirements for UK Visa Sponsorship. Therefore, all candidates need to confirm in their covering letter if they are eligible to work in the UK or would require permission.

Your cover letter should be addressed to Bex Morley, Marketing Manager, and should be no more than two pages.

We would like to thank you for your interest in World Land Trust and for your time in applying. If you have any questions not answered in this application pack, please email: Jobs@worldlandtrust.org and Debby or Kizzy will get back to you as quickly as possible.

To apply for this job please visit hr.breathehr.com.