
Website Synonym
We help turn breakthroughs in the lab into products on shelves.
Synonym is looking for a Marketing Lead to tackle global challenges that will help support a more sustainable future and be part of a team that will be an integral part of the emerging biomanufacturing ecosystem.
Overview:
- Full-time position
- Language: English
- Location: US (Remote)
- Salary: not applicable
- Applications closing: until filled
Job Description
Marketing Lead at Synonym will be responsible for helping define and execute on our demand generation and account-based strategy across product offerings. This includes creating marketing playbooks, developing sales enablement materials, generating qualified leads, writing compelling content and building a strong community around the bioeconomy’s thought leaders.
As a Marketing Lead at Synonym, you will report to the Chief Business Officer. You will closely work with other members of the team.
Responsibilities
Marketing lead will be responsible for the following:
- Account-Based Marketing:Â Work closely with the Business Development team to define and implement a comprehensive marketing strategy for key prospects throughout all phases of the sales funnel, from demand generation to deal closure.
- Content/Email Marketing:Â Create content focused on our products, industry and company including email, blog posts, whitepapers, newsletters and videos that move customers through our sales funnel and position Synonym as the thought leader in biomanufacturing.
- Demand Generation:Â Work with Business Development to conduct market research and segmentation to understand and target ICPs within the Fortune 500 and startup ecosystems and create strategies to generate qualified leads in these markets. Work with our Business Development team to take those prospects to deal closure.
- Sales Enablement:Â Develop sales enablement assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts in all phases of the sales funnel.
- Paid Media Campaigns:Â Plan, execute, manage and optimise ad campaigns on platforms such as Google Ads and Linkedin advertising channels to maximise ROI and achieve business goals.
- Social Media Marketing: Maintain and own Synonym’s social media calendar (with a primary focus on LinkedIn) writing engaging copy and creating supporting visual content.
Role Requirements
We are looking for candidates with following skills and experience:
- 4+ years of marketing experience working in-house or at an agency, preferably in the biotech, SaaS or real estate
- Experience running account-based marketing strategies and campaigns
- Experience creating and executing on successful paid advertising campaigns
- Strong written and verbal communication skills with the ability to articulate scientific and technical concepts to non-technical audiences
- Familiarity with marketing tools such as Google AdWords, LinkedIn, Mailchimp, Figma
- Experience managing external vendors such as (but not limited to) designers and agencies
- Experience working in a early stage, fast growing startup preferred
How to apply?
To apply for this role, please fill in the application form.
To apply for this job please visit jobs.ashbyhq.com.